VaultWare Online Marketing Index — February 2008

Online Marketing Index View

Online Leasing Results

2007 Online Leasing Highlights

There was a 23% increase in people viewing current apartment availability online from 2006 to 2007 and a 144% increase from 2005 to 2007.
From 2006 to 2007 there was a 31% increase in online apartment reservations made and a 119% increase over 2005.
5.2 million renters in 2007 checked availability online via VaultWare-Powered "Check Availability" buttons on both Internet Listing Services and apartment community websites combined.

Online Leasing Results - By Marketing Source

Unique Availability Sessions Per Property

This graph shows the percentage of unique check availability sessions per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

VaultWare User Sessions for All ILS' in the VaultWare Distribution Network - 2008

Reservations Per Property

This graph shows the percentage of reservations made per month for all VaultWare properties comparing Secondary ILS sites*, Primary ILS sites* and Corporate sites.

	Availability Sessions			Reservations
	Primary ILS	Secondary ILS	Corporate	Primary ILS	Secondary ILS	Corporate
Feb 07	44.7%	4.6%	50.7%	35.4%	3.8%	60.8%
Mar 07	42.7%	5.0%	52.3%	33.3%	4.5%	62.2%
Apr 07	38.1%	4.7%	56.4%	31.1%	4.8%	64.2%
May 07	37.7%	5.5%	55.9%	30.1%	5.7%	64.3%
Jun 07	36.2%	5.6%	56.0%	29.5%	6.4%	64.1%
Jul 07	36.9%	7.8%	55.3%	30.6%	7.5%	61.9%
Aug 07	37.3%	8.5%	55.4%	32.0%	6.2%	61.8%
Sep 07	37.5%	8.7%	55.2%	33.1%	7.0%	59.9%
Oct 07	37.3%	6.8%	54.7%	33.6%	7.9%	58.4%
Nov 07	35.6%	9.0%	56.0%	31.2%	8.1%	60.7%
Dec 07	36.3%	8.4%	53.9%	34.5%	9.5%	56.0%
Jan 08	36.9%	6.5%	53.3%	33.1%	10.6%	56.3%
Average	38.1%	6.8%	54.6%	32.3%	6.8%	60.9%

*Primary ILS sites consist of the following: Apartments.com, ApartmentGuide.com, ForRent.com and Move.com.
*Secondary ILS sites: All other sites that are not Primary ILS or Corporate/Property sites.
See a complete list of integrated ILS' here.