VaultWare Online Marketing Index — May 2008

Online Marketing Index View

Online Leasing Results

• Summary
• By Primary ILS
• By Marketing Source

2007 Online Leasing Highlights

• There was a 23% increase in people viewing current apartment availability online from 2006 to 2007 and a 144% increase from 2005 to 2007.
• From 2006 to 2007 there was a 31% increase in online apartment reservations made and a 119% increase over 2005.
• 5.2 million renters in 2007 checked availability online via VaultWare-Powered "Check Availability" buttons on both Internet Listing Services and apartment community websites combined.

Real Live Results Benchmarking

The VaultWare Online Marketing Index enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. Armed with this information, property managers can better assess their online advertising performance and online leasing initiatives.

The Marketing Index metrics are based on the aggregated results of nearly 100 different VaultWare powered management companies. Properties who use VaultWare Best Practices maximize their results and experience the most online leasing action. Results depend on advertising plans, ad content, market conditions, location, property characteristics and efforts to market online leasing capabilities through traditional and non-traditional marketing and sales channels.